Texture My Way is an innovative haircare brand that was founded to help women with curly, coily, and wavy hair embrace their natural texture.
Texture My Way is a haircare brand dedicated to celebrating and caring for curly and wavy hair textures. Texture My Way was founded by Alicia Johnson, a curly haired woman who was frustrated by the lack of products specifically formulated for curls and coils. After years of research and testing, Alicia launched the Texture My Way line of shampoos, conditioners, stylers, and treatments designed exclusively for wavy, curly, and coily hair types.
All Texture My Way formulas are free of harsh sulfates, parabens, and silicones, relying instead on natural ingredients like aloe vera, coconut oil, shea butter, and agave nectar to cleanse, condition, define, and hydrate curls. In addition to offering high-quality products for curly hair, Texture My Way seeks to empower the natural hair community through education, events, donations, and more.
The brand’s goal is to help curly haired individuals embrace their natural texture by providing curl-loving products and support. Under Alicia’s leadership, the passionate Texture My Way team works tirelessly to improve the curly hair journey for all. With its top-notch formulas, caring community ethos, and dedication to the curly lifestyle, Texture My Way promises to be a trusted resource for naturally curly hair.
Texture My Way products are designed exclusively for wavy, curly, and coily hair types. The ingredients and percentages are carefully chosen to cleanse, condition, and style textures like yours.
All Texture My Way formulas avoid sulfates, parabens, silicones, and other potentially damaging agents. They rely on nourishing natural ingredients like aloe vera, coconut oil, shea butter, and more.
Texture My Way's Curl Popping Conditioner and Curl Enhancing Smoothie contain moisture magnets like agave nectar and olive oil to leave curls supple and defined.
The brand's unique formulas provide frizz control and curl definition without leaving hair crunchy or stiff. The Curl Setting Gel locks in moisture while allowing curls to remain touchable.
Texture My Way proudly supports and celebrates the curly lifestyle through education, donations, events, and outreach.
Check out Texture My Way's glowing product reviews from actual curly haired customers who swear by these formulas for moisturized, defined curls.
Texture My Way formulas are created exclusively for wavy, curly, and coily hair types ranging from fine waves to tight coils. They work with all curl patterns.
Yes, Texture My Way curl products are sulfate-free and gentle enough for color-treated curls. They help keep dyed hair moisturized and vibrant.
For best results, Texture My Way recommends using their Curl Defining Shampoo and Curl Popping Conditioner about 2-3 times per week. Overwashing can dry out curls.
Texture My Way formulas are all-natural, gentle, and tear-free. However, parents should always exercise caution and monitor children during use.
It has a lush, creamy texture that emulsifies into a lightweight softening lotion when applied to curls. A little goes a long way!
Most customers notice a positive difference in curl definition and frizz reduction starting with the first use! Optimal results develop over 1-2 weeks of consistent use.
No, their formulas focus on moisture and hydration. Protein can cause dryness or brittle curls for some.
Never! All products are cruelty-free and Texture My Way does not test on animals.
All products are proudly made in the USA at their solar-powered headquarters in California.